Influencer and businesswoman Bec Judd will dip her toe into a controversial new Instagram model that has left fans divided, with some labelling it a “cash grab”.
The 39-year-old designer and author announced to her 776,000 followers that she had been invited to take part in a new subscription model on the social media platform.
For $7.49 a month fans will get “exclusive content” from Judd, the wife of Premiership Eagle Chris Judd, which she says will include behind-the-scenes looks at her shoots and the design process of her clothing.
And subscribers can also send her direct messages which she says she’ll answer “within reason”.
“As my most loyal fans, if you are subscribing I think it’s nice that we can have a little more contact and get to know each other a little more better,” she said in an Instagram Story explaining the decision, adding her “normal account” would stay free.
Judd said she’s subscribed to some creators in the US which she has enjoyed.
She’s asked her followers what they’d like to see, as she is still figuring out what exclusive content she should post for those spending the cash.
Instagram trialled the initiative in June with US stars such as Cole Sprouse and Skai Jackson taking part.
Earlier this month Instagram revealed Australia will take part in our own trial, with content creators able to decide their own subscription rates for followers.
Under the proposal, anyone who subscribes to a select creator’s account will have to pay a monthly fee to access that creator’s exclusive content, with creators able to set or change the price of their subscriptions.
Instagram subscriptions will offer followers access to their favourite creators’ exclusive content by letting them stand out in comments, attend subscriber live events and watch subscriber stories and reels, among other benefits.
A select few influencers have been invited to test the new feature.
Fitness influencer Sophie Guidolin also revealed she was made eligible. On Guidolin’s service, she offers coaching and fitness content from her already-established business Flourish and Fulfilled.
But Some users are divided on the new feature, with some feeling that the fact that the influencers don’t know exactly what will be on the subscriber content “makes it a cash grab”.
Others said it was “so out of touch”.
“People can’t afford to live right now and they want us to pay for crap they usually post for free? Yeah na not gonna happen! Honestly think it’s going to be the beginning of the end for a lot of these ‘influencers’,” one user said.
Earlier this month, Instagram’s parent company Meta said: “Fostering meaningful connections with fans becomes harder as creators grow, so we are giving them the tools to own their own ‘space’ (a ‘one stop shop’) with their most engaged followers within Instagram.”
“(Creators) can share exclusive content and interact, all while earning predictable, recurring revenue.”
It’s something Meta says will help creators “to plan ahead”.
Judd’s announcement came after she was photographed with her son in Melbourne.
Judd was rugged up in a range of her own clothing label Jaggad for the casual outing in Brighton last Thursday.
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