Common Music Group strikes licensing take care of African music service Mdundo – Music Enterprise Worldwide


African music service Mdundo, which listed on the Danish inventory trade (the Nasdaq First North Progress Market) in September 2020, has struck a licensing take care of Common Music Group (UMG).

UMG says that its new deal covers key African territories. Mdundo studies to have 17 million energetic month-to-month customers throughout Africa, which suggests the service has added 10 million since February 2021.

UMG is the most recent main document firm to ink a licensing take care of Mdundo, which was established in Kenya in 2013 and is now headquartered in Denmark.

Warner Music Group signed a licensing deal with Mdundo in 2017.

Mdundo says that its development has primarily been achieved in Nigeria, with further development in Tanzania, Kenya, and Ghana.

The corporate provides that it has primarily been specializing in securing music rights for native African catalog and has within the final yr introduced partnerships with telecommunication firms like Vodacom Tanzania, MTN Nigeria and Airtel Nigeria.

Mdundo operates in an more and more energetic music streaming area on the African continent.

Along with the presence of outstanding international gamers akin to Spotify and Apple Music in key African markets, Mdundo faces competitors from the likes of Boomplay, which is licensed by all three majors , and udUx, additionally licensed by all three majors.

Over the previous decade, Common Music Africa has expanded its attain on the continent and now has two regional headquarters in Africa – in Johannesburg, South Africa and Abidjan, Côte D’Ivoire – with further workplaces in Nigeria, Senegal, Cameroon, Kenya, and Morocco.

“Martin and his staff have constructed a formidable platform for African artists, and we sit up for working collectively to broaden the footprint for our African and worldwide expertise throughout the continent.”

Ulrik Cahn, UMG

Ulrik Cahn, UMG’s Government Vice President for Africa, the Center East and Asia (AMEA) area, mentioned: “Martin and his staff have constructed a formidable platform for African artists, and we sit up for working collectively to broaden the footprint for our African and worldwide expertise throughout the continent.”

Sipho Dlamini Universal Music

“We welcome Mdundo as a accomplice, and are excited for extra followers throughout Africa to have higher entry to a few of Africa’s most fun musical expertise, in addition to UMG’s unequalled catalog of worldwide artists.”

Sipho Dlamini, Common Music South Africa & Sub-Saharan Africa 

Sipho Dlamini, CEO of Common Music South Africa & Sub-Saharan Africa mentioned: “We welcome Mdundo as a accomplice, and are excited for extra followers throughout Africa to have higher entry to a few of Africa’s most fun musical expertise, in addition to UMG’s unequalled catalog of worldwide artists.”

“Our focus is to offer a related service to the a whole lot of hundreds of thousands of potential customers in Africa which might be getting on-line.”

Martin Møller Nielsen, Mdundo 

Mdundo CEO, Martin Møller Nielsen, added: “Our focus is to offer a related service to the a whole lot of hundreds of thousands of potential customers in Africa which might be getting on-line.

“Lately, Mdundo.com has reported explosive development, from 5 million month-to-month customers in June 2020 to an anticipated 19-20 million month-to-month energetic customers in June 2022 and a +225% development in income for the yr ending June 2022.

“Because the main music firm globally, we’re extraordinarily happy to work with Common Music inside Africa in the direction of our imaginative and prescient of offering Africa with a straightforward and authorized answer to accessing music that matches the native shoppers”.Music Enterprise Worldwide

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