Fast-fashion fallout: ‘I was being led by trends and had a wardrobe of really low-quality clothes that made me feel like I had nothing to wear’


As a society, we are becoming increasingly aware of the harmful effects of fast fashion on our planet. While we get bombarded daily with social media ads and discount codes, our craving for a good deal is waning. The way we shop is changing, and for good reason. According to the UN Alliance for Sustainable Fashion, the fashion industry was responsible for 8-10pc of global carbon emissions in 2019. This is more than all international flights and maritime shipping combined in that year.

eanwhile, here in Ireland, more than 225,000 tonnes of textile waste is disposed of each year. Recycling these materials would reduce direct greenhouse gas emissions by more than 300,000 tonnes per annum. This is equivalent to taking almost 50,000 cars off the road.



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