Bikini-clad Gwyneth Paltrow channels Cleopatra in BTS snaps from fun Goop shoot as she bathes in milk bath to promote new serum
She is at the forefront of the beauty and wellness industry with her business Goop.
And Gwyneth Paltrow channeled Cleopatra as she shared fun behind-the-scenes snaps to her Instagram on Tuesday from a recent shoot for the brand.
The star, 49, showed off her toned and enviable figure in a white bandeau bikini as she posed in a bath tub full of milk to promote her new exfoliating sleep milk product.
Animated: Gwyneth Paltrow showed off her toned figure in a white bikini in BTS snaps from a recent fun Goop shoot on Tuesday as she posed in a milk bath
The Egyptians, and in particular Queen Cleopatra, were famously known to bathe in sour milk to improve the look and texture of the skin.
In the ‘Instagram vs reality’ post she gave a glimpse at the process of the photoshoot as she got into position in the bath as her team poured the liquid over her.
Then in the second official shot now used on the website she beamed as she reclined in the product and looked picture perfect.
Goop captioned the post: ‘Reality vs. Instagram. Thanks, GP, for being our designated guinea pig. Link in bio to shop our new GOOPGLOW Dark Spot Exfoliating Sleep Milk.’
Process: In the second official shot now used on the website she beamed as she reclined in the product and looked picture perfect
On her Story she shared more snaps and wrote alongside them: ‘The team made me take a milk bath and I didn’t hate it.’
It comes after earlier this week Gwyneth revealed she has no regrets over quitting acting following that Oscars backlash – saying it taught her to put herself first and ‘f**k everyone else.’
The star won the Academy Award for Best Actress in 1999 for her role in Shakespeare In Love but quit acting to focus on her Goop lifestyle brand after the win was criticised and even Glenn Close said it ‘didn’t make sense.’
Appearing on America’s TODAY show, the star said the moment was a big turning point in her career.
Pricey: The Dark Spot Exfoliating Sleep Milk retails on the Goop website for $98 and promises to reduce sun damage marks
Speaking on the NBC morning television show she explained: ‘I think it was probably around the time of winning the Oscar where you go from people kind of being curious about you or discovering you or rooting for you to it all being upended, and people really wanting to tear you down and take great pleasure in it.
She added: ‘Which ends up being a really beautiful lesson in knowing who you are. Loving the people you love. Being totally in integrity. And like f**k everybody else.’
Gwyneth launched her business as a weekly newsletter in 2008 and she has gone on to build it into a major lifestyle branding – selling clean cosmetics and candles as well as other brands and even branching out into a Netflix documentary series.
Her candid interview came after she invited her eight million followers into her bedroom with a racy selfie on Sunday.
Beauty: The actress claimed of the product: ‘I wake up with baby-soft, glowy, hydrated skin. Try it and I promise — you will see results, both overnight and over time’
The award winning actress created a social media post from between the sheets to promote a new skincare product.
‘I love to sleep. I love to exfoliate. And I love anything that does all the work while I’m in bed, which is why I’m thrilled to introduce our BRAND NEW GOOPGLOW Dark Spot Exfoliating Sleep Milk,’ she wrote in her caption.
The serum, which retails for $98 on the Goop website, claims it targets ‘sun damage, dark spots, pores, dullness, and uneven skin tone and texture, too.’
The actress, who appeared to be topless and wearing little more than her glasses in the selfie, claimed that the product simplified her skincare routine and that after smoothing it on at night, ‘I wake up with baby-soft, glowy, hydrated skin. Try it and I promise — you will see results, both overnight and over time.’
Promotion: It comes after on Sunday Gwyneth posed in bed topless to promote the dark spot product
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