‘Hardcore work’ and hustle culture is killing us – why we should say goodbye to the grind

‘Put your nose to the grindstone.” “Work till you drop.” “Burn the midnight oil.” “Go the extra mile.” “Give it 110pc.” For decades, we’ve been sold the idea that when it comes to work, more is more. That the harder we work, the better we are, not only as employees, but as people.

nd for a while, lots of us seemed to be onboard. Influencers sprung up on LinkedIn and Instagram, preaching the benefits of working 10 to 12 hours a day. Cult books like Rise And Grind by ex-Shark Tank member Daymond John and Hustle Believe Receive: An 8-Step Plan to Changing Your Life and Living Your Dream by life coach and motivational speaker Sarah Centrella hit the shelves. Coworking spaces began to appear on our high streets bringing with them a further blurring of the boundaries between our home and work lives. Hustle culture was on the up.

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