Lord Sugar opens up a row with Gabby Logan over TV coverage of the Women’s Euros


Lord Sugar opens up a row with Gabby Logan as the BBC stars clash over TV coverage of the Women’s Euros… with Sugar suggesting they introduced male pundits after he claimed all-women panels were ‘sexist’ – and she calls him a ‘parody’!

  • BBC presenter Gabby Logan hit back at Lord Sugar for controversial comments 
  • Lord Sugar claimed broadcaster introduced male pundits to their Women’s Euros coverage after he called them out 
  • Arsenal legend Ian Wright and Gunners Women boss Jonas Eidevall joined former Arsenal and England star Alex Scott as pundits for Lionesses win

BBC presenter Gabby Logan has hit back at Lord Sugar and branded him a ‘parody’ after he claimed the broadcaster introduced male pundits to their Women’s Euros coverage following his Tweet that all-women panels were ‘sexist’.

Arsenal legend Ian Wright and Gunners Women boss Jonas Eidevall joined former Arsenal and England star Alex Scott as pundits for the Lionesses’ sensational 8-0 win over Norway in their group-stage clash on Monday night.

Logan was the anchor and called out Lord Sugar after he wrote on his Twitter account: ‘I was pleased to see my old mate Ian Wright was given the opportunity to commentate on the ladies game last night. 

‘I wonder if my earlier tweet below touched a nerve. Of course BBC sport will say not at all, Ian was already lined up for it.’ 

Logan slammed Lord Sugar as a ‘parody’ – just days after Lord Sugar sparked fury on social media following other controversial comments about the BBC’s coverage of the major tournament.

The Apprentice host said on the same platform on Saturday: ‘I am watching the women football and notice that ALL the commentators are women. 

Lord Sugar claiming the BBC introduced male pundits for the Women’s Euros after he claimed all-women panels were ‘sexist’

BBC presenter Gabby Logan hit back at Lord Sugar and branded him a 'parody'

BBC presenter Gabby Logan hit back at Lord Sugar and branded him a ‘parody’

Arsenal legend Ian Wright and Gunners Women boss Jonas Eidevall joined former Arsenal and England star Alex Scott as pundits for the Lionesses' sensational 8-0 win over Norway

Arsenal legend Ian Wright and Gunners Women boss Jonas Eidevall joined former Arsenal and England star Alex Scott as pundits for the Lionesses’ sensational 8-0 win over Norway

‘I also note when men’s football is on there is a symbolic female commentator to cover the broadcasters a**e. Should I complain there should me a male commentator in women’s football.’

Logan was quick to respond Lord Sugar’s claim all-women panels were ‘sexist’ on Saturday, writing: ‘We have plenty of men working on this tournament Lord Sugar, don’t fret you’re not being eradicated.’

The BBC presenter was not the only one to call out Lord Sugar with commentator Robyn Cowen singling him out during the match in Brighton.

Lord Sugar was also called out in commentary of England's match by Robyn Cowen

Lord Sugar was also called out in commentary of England’s match by Robyn Cowen

‘A lovely shot of one of our studio guests, Jonas Eidevall. One of our symbolic men. Good evening Lord Sugar,’ she said as the first half came to a close.

Lord Sugar has received widespread backlash for his comments on the BBC’s coverage of the Women’s Euros.

Former BBC Breakfast and Football Focus lead Dan Walker said: ‘Option 1: The BBC saw you tweet and decided to use Wrighty.

Former BBC Breakfast and Football Focus lead Dan Walker criticised Lord Sugar for comments

Former BBC Breakfast and Football Focus lead Dan Walker criticised Lord Sugar for comments

‘Option 2: He has already worked on the tournament and was booked in yonks ago,’ followed by a green tick emoji.

He added: ‘In response to your earlier tweet about commentators… may I humbly refer you to the work of Jonathan Pearce [who has been commentating on the tournament].

‘Enjoy the sunshine.’

Football commentator Jacqui Oatley replied to Logan’s ‘parody’ label, writing: ‘It gets funnier and funnier,’ alongside a laughing crying face emoji. 

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