MAFS Australia cancelled by American cable network Lifetime


Married At First Sight Australia has been unceremoniously dropped by its U.S. broadcast partner in a shock move that has left the show’s loyal American viewers reeling.

About 300,000 Americans watch MAFS every week on cable channel Lifetime, which first bought rights to the Channel Nine show in 2020 and also airs the popular U.S. version.

But when viewers tuned in to watch the latest episode last month, they were disappointed to find another program in MAFS’ usual time slot.

Married At First Sight Australia has been unceremoniously dropped by its U.S. broadcast partner in a shock move that has left the show’s loyal American viewers reeling. (Pictured: MAFS couple Jack Millar and Domenica Calarco)

No explanation was given for why the show was no longer airing on the main channel. A post on Lifetime’s Instagram account said viewers could continue watching the series on Lifetime’s streaming app.

The move is strange given that MAFS was performing well in its Wednesday 10/9c time slot, and the season was just hitting its stride heading into the nude photo scandal.

Fans flocked to social media to protest the move, with some accusing Lifetime of using ‘shady’ tactics to force viewers download the streaming app.

Others said they only watched Lifetime for new episodes of MAFS Australia and would be abandoning the network altogether.

About 300,000 Americans watch MAFS every week on cable channel Lifetime, which first bought rights to the Nine show in 2020 and also airs the popular U.S. version. (Pictured: Brent Vitiello and Tamara Djordjevic)

About 300,000 Americans watch MAFS every week on cable channel Lifetime, which first bought rights to the Channel Nine show in 2020 and also airs the popular U.S. version. (Pictured: Brent Vitiello and Tamara Djordjevic)

When viewers tuned in to watch the latest episode last month, they were disappointed to find another program in MAFS' usual time slot

When viewers tuned in to watch the latest episode last month, they were disappointed to find another program in MAFS’ usual time slot

No explanation was given for why the show was no longer airing on TV. A post on Lifetime's Instagram account said viewers could continue watching the series on its streaming app

No explanation was given for why the show was no longer airing on TV. A post on Lifetime’s Instagram account said viewers could continue watching the series on its streaming app

But most of all viewers were upset because their favourite reality show had been pulled halfway through the season.

‘Un-freaking-believable! I literally cannot believe that Lifetime has taken MAFS Australia off their regular cable TV channel in the middle of the season! I freaking hate this streaming crap… just give me regular TV,’ one furious viewer tweeted.

‘Lifetime is whack showing fluff instead of airing the next episode of Married At First Sight Australia,’ another added on Twitter.

The move is strange given that MAFS was performing well in its Wednesday 10/9c time slot, and the season was just hitting its stride heading into the Only Fans scandal. (Pictured: Olivia Frazer)

The move is strange given MAFS was performing well in its Wednesday 10/9c time slot, and the season was just hitting its stride heading into the nude photo scandal. (Pictured: Olivia Frazer)

Fans flocked to social media to protest the move, with some accusing Lifetime of using 'shady' tactics to force viewers download the streaming app

Fans flocked to social media to protest the move, with some accusing Lifetime of using ‘shady’ tactics to force viewers download the streaming app

Many fans complained they were having trouble accessing new episodes online, with one saying on Reddit: 'I went looking for it... It's not even on Lifetime app.'

Many fans complained they were having trouble accessing new episodes online, with one saying on Reddit: ‘I went looking for it… It’s not even on Lifetime app.’

Many fans complained they were having trouble accessing new episodes online, with one saying on Reddit: ‘I went looking for it… It’s not even on Lifetime app.’

Over on Instagram, one disgruntled fan commented: ‘This is ridiculous! Why start airing it in the first place?’

‘Incredibly p***ed this was decided mid-season,’ a second added.

Another wrote: ‘You blew it, Lifetime! MAFS Australia is so much better. Show all the Australian seasons and stream the inferior U.S. version.’

Americans will now miss out on the explosive couples' retreat and OnlyFans scandal. (Pictured: Ella Ding and Domenica Calarco at the couples' retreat)

Americans will now miss out on the explosive couples’ retreat and OnlyFans scandal. (Pictured: Ella Ding and Domenica Calarco at the couples’ retreat)

Others said they only watched Lifetime for new episodes of MAFS Australia and would be abandoning the network altogether

Others said they only watched Lifetime for new episodes of MAFS Australia and would be abandoning the network altogether

One particularly mad viewer raged: ‘This is the most ridiculous thing you could have done… especially right in the middle of the season.

‘Whoever was in charge of this decision should pull their head from their lower end. BRING IT BACK.’

Another fumed: ‘Ridiculous! To show only some of the episodes and take off the air is definitely a way to have people quit watching Lifetime altogether. Then don’t air it in the first place.’

There’s no word yet on whether Lifetime’s decision to pull MAFS from television will affect its deal with the show’s Australian distributors, or if the cable network plans to air future seasons of the Channel Nine show.

Daily Mail Australia has contacted Nine and Lifetime for comment. 

Most of all viewers were upset because their favourite reality show had been pulled halfway through the season

Most of all viewers were upset because their favourite reality show had been pulled halfway through the season

The latest season of MAFS Australia premiered on Lifetime on March 30.

So far the show has been drawing about 300,000 viewers per episode, which is far less than its audience in Australia and the UK.

However, this is still a decent number for a cable show, and practically unheard of for a program made outside the U.S.

Despite its modest popularity stateside, some aspects of MAFS Australia have been lost in translation for Americans.

U.S. viewers have expressed confusion over the show’s lack of diversity, ear-splitting music volume and excessive lip filler.

Despite its modest popularity stateside, some aspects of MAFS Australia have been lost in translation for Americans. U.S. viewers have expressed confusion over the show's lack of diversity, ear-splitting music volume and excessive lip filler. (Pictured: Domenica Calarco)

Despite its modest popularity stateside, some aspects of MAFS Australia have been lost in translation for Americans. U.S. viewers have expressed confusion over the show’s lack of diversity, ear-splitting music volume and excessive lip filler. (Pictured: Domenica Calarco)

The main bugbear for Americans was the mostly white line-up of brides and grooms.

In the U.S., racially diverse casts are common on reality TV, and there are usually several black, Asian or mixed-race couples on MAFS America.

‘No POC [people of colour]. I won’t be watching,’ one American viewer wrote on Instagram after the MAFS Australia season premiere on March 30.

The main bugbear for Americans was the mostly white line-up of brides and grooms

The main bugbear for Americans was the mostly white line-up of brides and grooms

One person said 'that's just the demographics' in Australia, but others disagreed, arguing the producers should have made more of an effort

One person said ‘that’s just the demographics’ in Australia, but others disagreed, arguing the producers should have made more of an effort

A viewer from Australia said there were more participants to be revealed, including 'a gorgeous Asian girl and a couple of mixed Asians'

A viewer from Australia said there were more participants to be revealed, including ‘a gorgeous Asian girl and a couple of mixed Asians’

While there were no black people on MAFS Australia this year, the Asian community was represented by Selina Chhaur, who is half-Cambodian and half-Chinese; Ella Ding (pictured), whose surname suggests she is half-Chinese; and Al Perkins, who is half-Malaysian

While there were no black people on MAFS Australia this year, the Asian community was represented by Selina Chhaur, who is half-Cambodian and half-Chinese; Ella Ding (pictured), whose surname suggests she is half-Chinese; and Al Perkins, who is half-Malaysian

‘Are there no Spanish, black or Asian people in Australia?’ another commented. ‘Every season they all look the same.’

‘Why is everyone blonde and white?’ a third asked.

A fourth viewer added: ‘No diversity / inclusion on MAFS Australia. I haven’t watched one season yet because of the lack of diversity. Other people do exist.’ 

One person said ‘that’s just the demographics’ in Australia, but others disagreed, arguing the producers should have made more of an effort.

However, someone noted there were more participants to be revealed, including ‘a gorgeous Asian girl and a couple of mixed Asians’.

The Aussie brides' fondness for Botox and lip filler was criticised by Americans, some of whom also said they couldn't understand the stars' thick accents

The Aussie brides’ fondness for Botox and lip filler was criticised by Americans, some of whom also said they couldn’t understand the stars’ thick accents

One fan said, 'I can't keep up with what they're saying with the accent'

One fan said, ‘I can’t keep up with what they’re saying with the accent’

While there were no black people on MAFS Australia this year, the Asian community was represented by Selina Chhaur, who is half-Cambodian, half-Chinese; Ella Ding, whose surname suggests she is half-Chinese; and Al Perkins, who is half-Malaysian.

Meanwhile, other viewers complained about the background music volume, saying it was so loud they struggled to hear people speaking.

‘Please take the background music off. We can’t hear what they are even saying,’ one disgruntled fan wrote on social media.

Another added: ‘What’s with the melodramatic songs? It’s marriage, not war.’

Other viewers complained about the background music volume, saying it was so loud they struggled to hear people speaking. (Pictured: Mitch Eynaud and Ella Ding)

Other viewers complained about the background music volume, saying it was so loud they struggled to hear people speaking. (Pictured: Mitch Eynaud and Ella Ding)

'Please take the background music off. We can't hear what they are even saying,' one disgruntled fan wrote on social media

‘Please take the background music off. We can’t hear what they are even saying,’ one disgruntled fan wrote on social media

The Aussie brides’ fondness for Botox and lip filler was criticised by Americans, some of whom also said they couldn’t understand the stars’ thick accents.

‘Does anyone in Australia have real lips?’ one frustrated viewer asked, to which another replied: ‘They’re all white with perfect bodies and lip filler.’

One fan said: ‘I can’t keep up with what they’re saying with the accent.’ 

But despite these criticisms, many viewers agreed MAFS Australia was better than their own version, which is produced by Kinetic Content for the Lifetime network.

'They're all white with perfect bodies and lip filler. No diversity whatsoever,' one American viewer said of the casting. (Pictured: Samantha Moitzi and Al Perkins)

‘They’re all white with perfect bodies and lip filler. No diversity whatsoever,’ one American viewer said of the casting. (Pictured: Samantha Moitzi and Al Perkins)

‘Love this show! The process [is] so much better than the U.S. version,’ one fan said.

‘So much better than the U.S. one. It’s obviously scripted but the drama makes it worth watching. The U.S. one pretends to be “real”. Such a bore,’ another added.

A third commented: ‘Can’t wait. This is my favourite show. The Aussie version is by far, 150 per cent better than the U.S. version.’

Despite these criticisms, many viewers agreed MAFS Australia was better than their own version, which is produced by Kinetic Content for the Lifetime network

Despite these criticisms, many viewers agreed MAFS Australia was better than their own version, which is produced by Kinetic Content for the Lifetime network

Americans praised the Aussie version for its gripping format and 'scripted' drama

Americans praised the Aussie version for its gripping format and ‘scripted’ drama

Lifetime, which airs the American version of Married At First Sight, has been the U.S. broadcast partner for MAFS Australia for several years now.

However, it does not air every season of the Aussie edition.

MAFS Australia is also very popular in the United Kingdom, where it airs on E4. 

Lifetime, which airs the American version of Married At First Sight, has been the U.S. broadcast partner for MAFS Australia for several years now. (Left: Domenica Calarco; right: Olivia Frazer) 



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