“Hate speech impressions [are] down by 1/3 from pre-spike levels. Congrats to [the] Twitter team!” he tweeted. As per the data chart, in October there was a spike in hate speech on Twitter with 10 million impressions. The hate speech impressions are claimed to have fallen to roughly 2.5 million in November.
Hate speech impressions down by 1/3 from pre-spike levels. Congrats to Twitter team! https://t.co/5BWaQoIlip
— Elon Musk (@elonmusk) 1669262838000
Musk’s tweet gains significance because media reports suggest advertisers were particularly concerned about hate speech on the platform after its purchase by the Tesla CEO. Companies that have paused advertising on Twitter have reportedly mentioned the risk of their advertising appearing next to the wrong messages.
Volkswagen, Carlsberg, and United Airlines are some of the multinational brands that have paused their advertising on the social media platform. They are reportedly seeking clearer assurances from Musk that the company’s advertisements will not appear next to hate speech or misinformation.
Musk’s approach to sporadically sharing such data on a public platform could be a part of these assurances that advertisers want from him.
What caused the spike in hate speech?
In a separate tweet in the thread, Musk claimed that there were 1500 accounts that were responsible for causing the spike in hate speech on Twitter. He also says that reducing the maximum number of allowed tweets per day helped in the decline of hate speech.
I have half a mind to wag my finger at the 1500 accounts that caused the spike, but I shall forebear 🙄
— Elon Musk (@elonmusk) 1669266838000
Reducing the max allowed tweets/day to a number below what a speed typist on meth could do was helpful
— Elon Musk (@elonmusk) 1669268353000
Twitter adds 1.6 million DAUs in a week, says Musk
Recently, Musk claimed that Twitter has added 1.6 million daily active users (DAUs), which is “another all-time high” record, apparently implying that Twitter is not turning into a “free-for-all hellscape.”
Earlier this month, Musk claimed that “Twitter usage is at an all-time high lol” and he just hopes “the servers don’t’ melt” – apparently sending a message to advertisers leaving Twitter. A report by The Verge said that Twitter’s monetisable daily user (mDAU) growth accelerated to more than 20%. Twitter’s largest market, the US, is also said to be “growing even more quickly.”
An FAQ obtained by The Verge reportedly suggested that the “levels of hate speech remain within historical norms, representing 0.25% to 0.45% of tweets per day among hundreds of millions.”
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