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  • Universities want active social media presence but face manpower crunch - planetcirculate

    Universities want active social media presence but face manpower crunch



    An active social media presence will help youngsters deal with doubts and attract them more towards higher education
    To increase transparency between universities and students, the University Grants Commission (UGC) has asked all public universities to have an active social media presence, where they should upload various essential information. HEIs say that an active social media presence faces issues such as manpower crunch due to financial constraints, which will take time to be addressed.
    Essential but time consuming
    Rajneesh Kumar Shukla, vice-chancellor, Mahatma Gandhi Antarrashtriya Hindi Vishwavidyalaya, Wardha, Maharashtra, says that wider dissemination of information by HEIs will have many benefits. “Apart from bringing in transparency in the functioning of HEIs, an active social media presence will also help dispel any doubts that students face, hopefully compelling more candidates to take up higher education,” he says.
    Major issues
    Shukla adds that to adhere to UGC’s request, HEIs will have a social media presence but active interactions with students through this route will take more time. “Having a dedicated team to manage daily operations across various social media platforms is difficult due to financial constraints. Currently, our university has a seven-member team from within our ranks, including technical and administrative staff, along with faculty and students,” he says.
    Due to this, only the queries that the university administration deems are important merit a reply on the social media platforms, adds Shukla.
    University of Delhi (DU) currently has limited social media presence. Vikas Gupta, registrar, DU, says, “All DU associated colleges have their own websites that have answers to the most asked questions by students and parents. However, these are yet to become interactive. As a university, DU is active on only a couple of platforms, which it uses to dispel information rather than answer queries.” This, he says, does not affect the university’s transparency level, as all information is put up on the websites in the form of frequently asked questions (FAQs).
    Further, certain sensitive information, such as financial dealings of the university cannot be shared on a public domain, says Gupta. “Basic information is already available, but financial information of any university cannot be put up on the public domain unless it has been vetted by related officials,” he says. Also, having face-to-face or live interactions with students is a mammoth task that will need a proper system in place, which will take time, he adds.
    However, the university will try to find a way to have an active social media presence to adhere to any guidelines that UGC introduces in this regard, adds Gupta.
    Alternate options
    Gupta says that DU gets a lot of traction on its website during the admission season, where officials try to address maximum queries through FAQs. “The other alternative is for students to call the landline numbers that have been provided on individual college websites,” he says. Having an active social media presence will make the process of addressing queries smoother but will take time to be put into place.
    On the other hand, Shukla is working on launching an interactive website that will help students get more information in a timely manner.





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